You know you’re supposed to customize your resume for each and every job application. But sometimes, it’s not so clear how you can give the employers what they’re looking for—at least, not without being in-your-face obvious. For example, suppose the job description asks for someone who’s “highly motivated” and a “self-starter.” How do you say, “Hey, that’s me!” without saying, “I’m highly motivated and a self-starter?” Here’s the short answer: You use your applicable skills and relevant experience to prove it. Read more.