The simple answer to “when do I need to personalize my job-search communications?” is always. The hard part is knowing what communications need to be personalized and how to make them so. Frankly, there’s no excuse anymore for not addressing emails and cover letters to an actual person. Gone are the days when you had to find a contact by picking up a phone or hoping someone’s listing was in the Yellow Pages. Yes, this will require extra work and some digging on your part, but it’s well worth the effort. While it’s not always possible to find this information, the majority of the time it is. Read more.