Try this: pick up your resume and scan it for 15 seconds. Then, put it down and write down what you can remember. Now, ask yourself, “Would I call this person?” If your executive resume does not have a clear value proposition that compels someone to call you, then you need to make some changes. Here are four ways to do that and immediately improve your results: 1. Have A Clear Value Proposition: You can call it personal branding or a unique selling proposition, but the bottom-line is employers want to quickly know, “Who are you and why should I consider you for this position?” Read more.